Windows 7 vs. Snow Leopard: Inside the War Rooms

Anche se non rientra nel contesto di questo blog, voglio conservare quest’articolo molto molto interessante.

 

Microsoft is an engineering company, and Apple is a marketing company, and that makes all the difference. Microsoft may have a far better product in Windows 7 than Apple has in Snow Leopard, but Apple is making the most of its OS launch because its CEO is also its marketing guru. Microsoft has put together its best marketing team ever, but it's not led by the CEO.

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