Microsoft Zune eating into Apple’s market share

According to IHS Screen Digest, Microsoft grew its share of the online movie market by more that 50% from 11.6% to 17.9% between 2009 and 2010, despite Apple’s release of video centric devices such as Apple TV and the iPad.

U.S. Online Video Share*
(by % of consumer spending)

Rank	Company	2009	2010
1	Apple	74.4	64.5
2	Microsoft	11.6	17.9
3	Sony	5.7	7.2
	Others	8.3	10.4

While iTunes online store still accounted for more than two-thirds of U.S. consumers’ online movie spending, at 64.5 percent in 2010, their share is down from 2009′s 74.4 percent.

"Apple faced serious competition from Microsoft’s Zune Video and Sony’s PlayStation Store, as well as from Amazon and — most significantly — Walmart," said Arash Amel, IHS digital media research director

The success of Microsoft’s Zune service is largely due to the Xbox 360, increasingly more a media entertainment

...................... Continua qui

Finalmente il servizio Zune (uscito in Eu da 3 mesi) comincia a cannibalizzare itunes