Extreme Makeover, Phone Edition: Comcast’s xfinity
For many companies the first foray into Windows Phone 7 (WP7) may be in porting their existing mobile apps. It is tempting to simply transfer existing functionality, avoiding the additional design costs. Readdressing business needs and taking advantage of the WP7 platform can reduce cost and is essential to a successful re-launch. To better understand the advantage of new development lets examine a conceptual upgrade of Comcast’s existing mobile app.
Comcast has a great mobile app that provides several key features. The ability to browse the lineup using a guide, a client for Comcast email accounts, On Demand gallery, and much more. We will leverage these and build on them using some of the incredible WP7 features.
With the proliferation of DVRs (Digital Video Recorders) and a variety of media devices (TV, PC, Mobile) content providers are challenged to find creative ways to build their brands. Every client touch point must provide both value added services as well as opportunities for marketing and up-sale; WP7 makes it easy to focus on those opportunities. The new app is an excellent vehicle for presenting Comcast’s newly rebranded TV, Voice, and Internet services. These services now fly under the banner of xfinityand have been expanded to provide the best experience for Comcast customers. The Windows Phone 7 app will increase the surface area of this service revolution.
Non ho parole.